As the November Nine drama unfolds, we learned tonight from the World Series of Poker website that DearFoams is the "official footwear provider" of WSOP.
Huh?!?!
Really now - when was the last time you walked into a poker room and noticed people's shoes? (Unless perhaps someone flings a bet off the table, and chips land on the floor.) Aren't you far more likely to notice a player's hat? Or a shirt?
Open question: is this sponsorship a sign of growing popularity for poker? Or is it a sign of desperation, in terms of looking for endorsement deals?
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