Sunday, November 6, 2011

Good Sign? Bad Sign?

As the November Nine drama unfolds, we learned tonight from the World Series of Poker website that DearFoams is the "official footwear provider" of WSOP.

Huh?!?!

Really now - when was the last time you walked into a poker room and noticed people's shoes?  (Unless perhaps someone flings a bet off the table, and chips land on the floor.)  Aren't you far more likely to notice a player's hat?  Or a shirt?

Open question: is this sponsorship a sign of growing popularity for poker?  Or is it a sign of desperation, in terms of looking for endorsement deals?

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